B&C increased
sales by 680%
right away.
- Shopify
- Omnisend
- Weglot
- Hotjar
- Google Ads
With 7 stores across Canada and a recent integration for the United States with the biggest marketplaces in the world, B&C is an accessible furniture retailer, designer and manufacturer whose omnichannel strategy has successfully grown sakes on both sides of the border.
Combining exclusive, contemporary design with an aggressive pricing and shipping strategy. The brand learned from previous experiences and metrics in order to deliver a new product.
What
We Achieved
We wanted to extend B&C’s unique in-store experience to digital but their online platform wasn’t spreading the right message. arfy created a real, seamless website that can also easily lead to a full omnichannel experience. This way, the end user can choose its preferred channel and be treated as expected. To achieve this, B&C embarked on a data-focused, 12 months road to massive ROI.
Using data, provide rich content in a fully integrated environment,
omnichannel oriented, then promote the heck out of it.
Total sales growth
compared to previous year.
Conversion growth
compared to previous year.
Online sessions growth
compared to previous year.
Our process
Map all technical and business requirements and dependencies, identify the right technological platforms and define the project’s strategic orientations and site’s architecture.
Our ideas
Define the user experience principles, tone and manner and visual guidelines through a UX/UI module-based approach. Turn mockups into a fully functioning digital product built on a Content Management System, while keeping SEO and performance as a focus.
Our experience
10 years of experience in eCommerce and Brand Identity allows us to work with start-ups and established brands alike, generating millions of dollars in yearly sales, with an AOV (average order value) of up to $420, for our clients.
The
Strategy
“SEO is King” and you must start creating content that attracts visitors before promoting it. B&C analyzed more than 10000 sessions to understand how the visitors were using the previous website in order to adjust, change and do better for more conversions.
